{"id":398,"date":"2007-12-04T18:45:00","date_gmt":"2007-12-04T18:45:00","guid":{"rendered":"http:\/\/nettelhorst.com\/blog1\/2007\/12\/04\/marketing\/"},"modified":"2007-12-04T18:45:00","modified_gmt":"2007-12-04T18:45:00","slug":"marketing","status":"publish","type":"post","link":"https:\/\/nettelhorst.com\/blog1\/2007\/12\/04\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"

It is about a month until my book, The Bible\u2019s Most Fascinating People<\/em><\/a> , is due to arrive on store shelves. One of the things that publshers expect of authors is that they do a bit of self-promotion and marketing. For me, thus far, that has meant mostly talking to people about my book, one way or another. I set up a website for myself, an \u201cofficial author\u2019s webpage\u201d largely because I\u2019ve noticed most authors have such things and secondly because my author friends have told me that it\u2019s something I should do. So, back in July, I registered Nettelhorst.com and created a simple site about my books.<\/p>\n

A month or so ago I was asked to speak at the High Desert Baptist Association\u2019s annual meeting, where a few hundred pastors, deacons and other church leaders and staff got together. In addition to my standard seminar, I talked a bit about my forthcoming book and handed out bookmarks and flyers about it.<\/p>\n

Today, I made a pilgrimage to the local Barnes & Noble and approached the customer service desk. The young man standing there went from smiling to a nervous wreck as soon as I let him know I have a book coming out next month and was wondering about setting up a booksigning. I handed him a flyer and explained that Reader\u2019s Digest was publishing it. He became even more nervous.<\/p>\n

He looked around for his manager, paged her, and then ran about the store for several minutes looking for her. I spent my time looking at a few books. The young man eventually returned and babbled that she was in a meeting and apologized profusely. Then he took my card and promised me that she would call me back. <\/p>\n

I must admit to finding it a bit weird to know that I had made someone nervous. But I suppose they don\u2019t get the authors of the books they sell showing up in the flesh all that often. Of course, I can\u2019t help wondering if I\u2019ll really get a call back. The manager might not be so impressed by me as he was. If not, then of course I\u2019ll make another trip to the store. I want to make sure they order my book, besides arranging for the booksigning.<\/p>\n

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It is about a month until my book, The Bible\u2019s Most Fascinating People , is due to arrive on store shelves. One of the things that publshers expect of authors is that they do a bit of self-promotion and marketing. … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_s2mail":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/posts\/398"}],"collection":[{"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":0,"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"wp:attachment":[{"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nettelhorst.com\/blog1\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}